This Water advertisement banned due to misleading advertising. The said brand highlighted that the drink contained 90% spring water and fruit. Not mentioning the other 10% of the drink, the advert was banned because it could have up to 46g of sugar in it depending on its flavor. The company failed to mention this just to promote the other 2 main ingredients.
Sources:
http://thgoatse.wordpress.com/2011/10/28/misleading-advertisements-their-lies-truths-stats-and-impact/
http://www.guardian.co.uk/media/2008/oct/15/asa-advertising
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